Your first experience behind the wheel of your new BMW could easily be while you cruise through the flatlands on the western outskirts of Edmonton, passing by hardware stores and travel motels. There’s nothing wrong with that.
OR CONSIDER THIS…
You arrive with a single bag at the airport in Munich and are taxied out across the German landscape to the BMW facilities. A full day ahead of you, and a month’s worth of anticipation, you take the time to immerse yourself fully in the gorgeous and clean helix architecture of the BMW Welt before your personal attendant provides you with a comprehensive briefing specific to your BMW model. You are guided through a private and exclusive VIP tour of the BMW facilities, learning about the rich engineering history of the luxury brand, discovering each elegant detail of the ethos that is built into every single BMW. And then the big moment-your new BMW is presented to you in the spacious and naturally lit atrium of the BMW Welt. You take your keys, firing up an engine that hasn’t been tested by other shoppers on the dealership lot, before driving off on Germany’s famous Autobahn to wherever your ambition takes you. You’ll drop it off at one of the select ports across Europe, continuing your holiday. Your car will be shipped back to Bavaria where you can pick it up from your dealer once you return home.
You could buy a car the way you’ve always bought cars – or you can let the bond between you and your car be formed through a month-long roadtrip across the pristine highways of Europe that you’ll never forget.
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