This Privacy Statement provides you with information regarding our practices with respect to the collection, use, retention, storage and disclosure of your Personal Information by Bavaria BMW, Go Auto, TIG / Go Insurance, and its affiliates, in collaboration with manufacturer data standards established by BMW Canada Inc. and its corporate group.

We use the following defined terms:

• “We” or “us” means Bavaria BMW, Go Auto, TIG / Go Insurance and our Affiliates.
• “Sites” means the Bavaria BMW website (www.bavariabmw.ca), the Go Auto website (www.goauto.ca), the TIG / Go Insurance website (www.goinsurance.ca), our Affiliate and dealership websites, our connected vehicle apps, and our social media pages (for example, Twitter/X, Facebook, Instagram, and YouTube).
• “BMW Canada” means BMW Canada Inc., its parent entities, and authorized national distribution networks.
• “Personal Information” means information about you as an identifiable individual. Privacy laws in Canada generally define "Personal Information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person, such as your name, home address, telephone number, personal e-mail address, Internet Protocol (IP) address, and personal social media handles. In some cases, it may include demographic information such as your gender, age, nationality and other characteristics when that information is used in connection with other information about you. If you are an individual and not a business organization, Personal Information may also include information such as your interests, purchasing history, vehicle lease/finance details, connected-vehicle telemetry, and financial information. Your business address, title, and business telephone number are not Personal Information when used for business purposes.
• “Affiliates” means other members of the Go Auto family of businesses in Canada, the United States, and around the world, including Bavaria BMW and Go Auto dealerships.
• “Service Providers” means other companies and individuals who provide us with services but who are not our employees or Affiliates.

We may update this Privacy Statement without prior notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Statement on the Sites. If we change this Privacy Statement in a manner that materially impacts your privacy rights, we will provide notice to you. Your continued use of the Sites, connected services, or our dealership after any modification to this Privacy Statement will constitute your acceptance of such modification.

Application of this Privacy Statement

This Privacy Statement applies to Personal Information that we collect through the Sites, in-store, through digital automotive platforms (such as the My BMW App or ConnectedDrive portals), and when you contact us or interact with our services.

Note on Connected Vehicles & BMW Canada: When you purchase, lease, or operate a BMW vehicle equipped with connected technologies or register a My BMW account, your data is also governed by national standards set forth in the BMW Canada Privacy Policy (www.bmw.ca). Where specific connected vehicle features, digital keys, or telematics are used, BMW Canada acts as an independent or joint data controller with respect to manufacturer-level diagnostics, safety notifications, and vehicle software updates.

Information We Collect

We collect information when you provide it to us. We also collect information about you through automated technologies on our Sites, connected vehicle systems, and from third parties (including BMW Canada). When we link information to you that was collected through automated technology, we treat that information as Personal Information.

Information that you provide

Bavaria BMW, Go Auto, TIG / Go Insurance, BMW Canada, and their Affiliates and Service Providers collect Personal Information from you when you provide it. For example, you might provide us with your Personal Information in the following circumstances:

• In-Store: When you visit one of our stores, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product preferences, and other information you provide when you purchase a vehicle or service from us, or when you finance or lease your vehicle through our partners (including BMW Financial Services), including your name, email address, physical address, phone number, and financial details.
• Online Accounts & Connected Services: If you sign up for an online account or register for digital services (such as My BMW, BMW ConnectedDrive, BMW Digital Key, or the My BMW App) through the Sites, we or BMW Canada may ask you to provide your username, password, email address, phone number, payment card information, vehicle identification number (VIN), product preferences, and details of past automotive purchases.
• Marketing Communications: If you would like to receive marketing communications from us or BMW Canada, you may sign up on the Sites or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials, model reveals, and loyalty offers.
• Communicating with us: When you contact us about a customer service issue, make general inquiries, e-mail us, telephone us, or interact via chat, SMS, or social media platforms, we collect the content of those communications and any additional information associated with the communication method.
• Inquiries & Requests: When you make an application for financing or insurance, book a service appointment (including BMW Service with Proactive Care), book an auto body appointment at a certified collision center, order parts and accessories, request a quote, submit comments, or enter a contest or promotion sponsored by us or BMW Canada.
• Job Applications: When you submit a resume or job application to us.
• Community & Social Media: When you submit a photo or other information on a community page, or communicate/interact with us through our Sites or social media platforms.
• Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track your rewards and allow you to redeem them across our brands and BMW national networks.

If you do not want your Personal Information collected, please do not submit it.

Automated information, Connected-Vehicle Telemetry, and Cookies

When you visit or interact with us, or drive a connected BMW vehicle, we, BMW Canada, and our respective Affiliates and Service Providers may use technologies that automatically collect information about how you access, navigate, and leave our Sites or utilize vehicle features. For example, we will collect information on what other website you came to before visiting the Sites, what browser type and operating system you are using, the Internet Protocol (IP) address you are accessing the Site from, the pages you navigate through, length of visits to certain pages, page interaction information, and vehicle sensor/telemetry data (where applicable under BMW ConnectedDrive frameworks).

Some of our Sites and promotional communications use cookies, pixel files, and other digital markers:

• Cookies (or browser cookies): A cookie is a small data file of information offered to your computer by web servers to keep track of your browser as you navigate our Sites. Using this information, we learn how you interact with our Sites, estimate audience size, store preference information, speed up searches, and improve user experience. We do not use cookies to access personal files on your computer.
• Flash Cookies: Certain features of the Sites may use local stored objects (Flash cookies) to collect and store information about your preferences and navigation.
• Web Beacons / Pixel Files: Pages of the Sites and promotional emails contain pixel files or web beacons to manage online advertising programs, count users who have visited specific pages or opened an email, verify system integrity, and recognize your browser across other websites (including retargeting ads for Bavaria BMW and BMW Canada models).

Google Analytics: This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyze site usage. The information generated by the cookie (including your IP address) is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other related services. Google may transfer this info to third parties where required by law. You may refuse cookies via your browser settings, though certain site functionalities may be limited.

Please also see Cookies, advertising, and how to opt-out for more information on how we use cookies and web beacons and how you may opt-out.

Information from third parties and BMW Canada

We may collect or receive information about you from various third parties, public sources, and manufacturer databases:

• BMW Canada & Financial Partners: We receive information from BMW Canada and BMW Financial Services regarding vehicle warranty registrations, service history, recall campaigns, pre-qualifications, lease maturity details, and financing approvals.
• Credit & Financial: If you request financing, we may seek or receive consumer reporting information from credit bureaus and financial partners.
• Insurance: If you apply for insurance, we may obtain driving record information.
• Marketing & Analytics: We may receive information from joint marketing partners, data analytics firms, public databases, or customer lists from organizations to whom you provided consent.
• Fraud Prevention: We may collect information in connection with investigations into fraudulent or criminal activities.

Information We Create Ourselves

We may aggregate and/or anonymize Personal Information so that it is no longer considered personal information. We do so to generate data for internal use, analysis, and disclosure for legitimate business purposes.

Children and Minors

The Sites are not directed to or suitable for children under 13. We do not knowingly collect Personal Information directly from children under 13 years of age. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will delete this information or take reasonable steps to de-identify it. Children over 13 but under the age of majority should not provide Personal Information without parent or guardian consent.

Uses of the Information We Collect

We use information collected from you to manage our business, maintain commercial relationships, and coordinate manufacturer-backed programs. We collect, use, and disclose information only as necessary for those purposes, including:

• To present the Sites and their contents to you.
• To respond to inquiries, handle customer service issues, and provide requested information, products, or services.
• To assist you in booking test drives, service appointments, and auto body repairs through certified BMW collision centers.
• To assist with the purchase, lease, or financing of a vehicle, or to facilitate the administration of your warranty, BMW Service Inclusive, maintenance programs, and safety recalls (in coordination with BMW Canada).
• To provide access to digital ecosystems, such as BMW ConnectedDrive, My BMW App, and digital key services.
• To assist you with obtaining vehicle, home, or travel insurance.
• To provide notices about your account or changes to the Sites, products, or services.
• To identify other products or services across our brands and BMW lineups that may be of interest to you.
• To carry out legal obligations, enforce terms, and provide consumer safety or recall notifications.
• To monitor product quality and communicate with you regarding vehicle performance or quality assurance (often in partnership with BMW Canada engineers).
• To provide newsletters, marketing, and tailored advertising, and to measure advertising effectiveness.
• To provide interactive features, community forums, contests, promotions, and loyalty programs.
• To evaluate job applicants: Resumes and job applications are collected to determine suitability for employment and retained for future openings unless you request deletion.
• To improve our Sites, products, services, and marketing by evaluating automated technical data.

How We Obtain Your Consent

You consent to the collection, storage, and use of your Personal Information when you provide it to us, to BMW Canada, or to a third party with permission to forward it to us. By accessing or using the Sites or submitting information in-store, you accept the practices described in this Privacy Statement.

The purposes for collection are usually stated or implicit in context. If we wish to make additional use of your Personal Information, we will ask for your express consent (e.g., opting in for specialized newsletters or specific marketing lists). We use opt-out consent for cookies, web beacons, and automated browsing information. You may opt-out of cookies via browser settings as detailed in the Cookies section.

How We Share Your Information

We will not rent or sell your information to third parties without your consent. We share information we collect about you only as specifically provided in this Privacy Statement under the following circumstances:

BMW Canada and Financial Partners

Because we are an authorized BMW retail partner, we share certain information with BMW Canada Inc. and BMW Financial Services. This includes vehicle purchase/lease data, warranty registrations, service maintenance records, recall compliance data, and financing/lease documentation necessary to administer factory warranties, connected services (BMW ConnectedDrive / My BMW App), loyalty offers, and manufacturer communications. Please note that BMW Canada maintains its own independent privacy policy (www.bmw.ca), and we disclaim liability for separate manufacturer-level policies.

Affiliates and Service Providers

We may share your Personal Information with our Affiliates and third-party Service Providers who assist us in operating our business, hosting our Sites, analyzing data, providing customer service, managing social media, administering promotions, marketing, and performing search engine optimization.

Aggregated or De-identified Information

We may share aggregated statistics and de-identified data with third parties for operational or analytical purposes.

When You Specifically Agree

If you provide us with contact details or social media accounts for the purpose of signing up for offers from an Affiliate, BMW Canada, or third party, we will share your information accordingly, subject to that entity's privacy policy.

Business Mergers, Sales, or Acquisitions

If another entity acquires us or all/part of our assets, information collected from you may be shared for evaluating and completing the transaction. We will use reasonable efforts to direct the acquiring entity to honor this Privacy Statement.

Other Legally Required or Permitted Disclosures

We may disclose your Personal Information:

1. To receive legal advice or collect a debt;
2. To comply with any legal obligation, law, regulation, legal process, or governmental request;
3. If requested by law enforcement or investigatory bodies;
4. To investigate contract breaches or unlawful acts;
5. To enforce our Privacy Statement, Terms of Use, or agreements;
6. To protect our operations, rights, property, safety, or the public; or
7. Where otherwise permitted or required by applicable law.

How We Store and Secure Your Information

Information Security

We retain Personal Information to fulfill collection purposes. We maintain, and require our Service Providers and BMW Canada data partners to maintain, administrative, physical, technological, and procedural safeguards designed to protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction. Security measures include restricted physical office access, personnel privacy training, role-based user access controls, SSL encryption on account pages, and firewalls.

While we apply rigorous security practices, no Internet transmission or storage system is 100% secure. Any data transmission is at your own risk.

Information Retention

We retain Personal Information as reasonably necessary to fulfill collection purposes, maintain accounts, comply with legal/regulatory obligations (such as tax, warranty, and automotive sales record-keeping laws), and resolve disputes. Once no longer needed, information is securely disposed of or anonymized.

Cross-Border Data Transfers & Quebec Communications

Information collected may be stored and processed in Canada, the United States, or other international jurisdictions where our Affiliates, Service Providers, or BMW Canada maintain operations. By providing information, you understand it may be subject to foreign laws. We ensure appropriate protection is applied in accordance with accepted privacy principles.

Links to External Content & Third-Party Services

Our Sites contain links to external websites, plug-ins, services, social networks, or applications (including BMW Canada, Facebook, Apple, Google, and Microsoft). Once you leave our Sites, we are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of every website you visit, including the official BMW Canada Privacy Policy at www.bmw.ca.

Cookies, Advertising, and How to Opt-Out

We, BMW Canada, and our third-party advertising Service Providers use cookies, web beacons, and pixel tags to gather statistics, monitor email opens, and deliver tailored interest-based advertising (such as retargeting ads for BMW models across the web).

Managing Cookies & Digital Tracking

• Browser Controls: Most web browsers allow you to modify settings to notify you of cookies, disable existing cookies, or reject cookies automatically.
• Interest-Based Advertising Opt-Outs: You may opt-out of network advertising programs tracking your activities across multiple websites by visiting:
  • Digital Advertising Alliance of Canada (DAAC) Opt-Out Tool
  • Network Advertising Initiative (NAI) Opt-Out Page
  • AdChoices Opt-Out Page

Accessing, Correcting, and Withdrawing Consent

Accessing and Correcting Your Information

You have the right to request access to, verify, correct, or request deletion of the Personal Information we hold about you.

• Account Profile: Review and change account details by logging into the Sites or your My BMW account profile.
• Formal Written Request: Contact our Privacy Officer or customer service team using the details below. We may request authentication details before fulfilling requests, and legal restrictions may occasionally apply to certain record denials.

Withdrawing Consent & Unsubscribing

• Marketing Emails & SMS: Unsubscribe from commercial emails using the link at the bottom of our emails or by contacting connect@bavariabmw.ca. For BMW Canada national marketing communications, you may also manage preferences directly via your My BMW profile on bmw.ca.
• General Consent Withdrawal: Contact us using the details below. Note that withdrawing consent may impact our ability to provide specific vehicle services, financing, or connected features.

How to Contact Us

If you have questions, comments, or requests regarding this Privacy Statement, wish to access or correct your Personal Information, or wish to withdraw your consent, please contact us:

Bavaria BMW / Go Auto Privacy Team

Customer Service ("Happy to Help"):

Phone: 780-777-7777

Email: connect@bavariabmw.ca

Corporate Privacy Officer:

Duncan Cochrane, Senior Vice President

Phone: 780-777-7777

Email: connect@bavariabmw.ca 

Address: Bavaria BMW / Go Auto Corporate Office, Edmonton, AB

For inquiries specifically regarding national BMW Canada data practices, ConnectedDrive privacy terms, or factory-level connected services, please consult the official BMW Canada Privacy Policy at www.bmw.ca.

Updated: October 30, 2026