This document provides you with information regarding our practices with respect to the collection, use, retention, storage, and disclosure of your Personal Information by Bavaria BMW, Go Auto, TIG / Go Insurance, and its affiliates, in collaboration with manufacturer data standards established by BMW Canada Inc. and its corporate group. It also sets out the legal Terms of Use governing your interaction with our Sites.

We use the following defined terms:

“We” or “us” means Bavaria BMW, Go Auto, TIG / Go Insurance and our Affiliates.
“Sites” means the Bavaria BMW website (www.bavariabmw.ca), the Go Auto website (www.goauto.ca), the TIG / Go Insurance website (www.goinsurance.ca), our Affiliate and dealership websites, our connected vehicle apps, and our social media pages (for example, Twitter/X, Facebook, Instagram, and YouTube).
“BMW Canada” or “BMW Group Canada” means BMW Canada Inc., its parent entities, OEM affiliates, and authorized national distribution networks.
“Personal Information” means information about you as an identifiable individual. Privacy laws in Canada generally define "Personal Information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person, such as your name, home address, telephone number, personal e-mail address, Internet Protocol (IP) address, and personal social media handles. In some cases, it may include demographic information such as your gender, age, nationality and other characteristics when used in connection with other information about you. If you are an individual and not a business organization, Personal Information may also include information such as your interests, purchasing history, vehicle lease/finance details, connected-vehicle telemetry, and financial information. Your business address, title, and business telephone number are not Personal Information when used for business purposes.
“Affiliates” means other members of the Go Auto family of businesses in Canada, the United States, and around the world, including Bavaria BMW and Go Auto dealerships.
“Service Providers” means other third-party companies and individuals who provide us with services but who are not our employees or Affiliates.

We may update this Privacy Statement & Terms of Use without prior notice to you, and any changes will be effective immediately upon posting on the Sites. If we change this Privacy Statement in a manner that materially impacts your privacy rights, we will provide notice to you. Your continued use of the Sites, connected services, or our dealership after any modification will constitute your acceptance of such modification.

PART 1: PRIVACY STATEMENT

1. Application of this Privacy Statement

This Privacy Statement applies to Personal Information that we collect through the Sites, in-store, through digital automotive platforms (such as the My BMW App or ConnectedDrive portals), and when you contact us or interact with our services. A clearly labelled "Privacy Policy" link appears in our website footer and is accessible from every page.

Note on Connected Vehicles & BMW Canada: When you purchase, lease, or operate a BMW vehicle equipped with connected technologies or register a My BMW account, your data is also governed by national standards set forth in the BMW Canada Privacy Policy (available at www.bmw.ca). Where specific connected vehicle features, digital keys, or telematics are used, BMW Canada acts as an independent or joint data controller with respect to manufacturer-level diagnostics, safety notifications, and vehicle software updates.

2. Information We Collect

We collect information through website forms, dealership transactions, service visits, automated technologies on our Sites, connected vehicle systems, and third parties. When we link information to you that was collected through automated technology, we treat that information as Personal Information.

Information that you provide

Bavaria BMW, Go Auto, TIG / Go Insurance, BMW Canada, and their Affiliates and Service Providers collect Personal Information from you when you provide it. For example:

In-Store: When you visit one of our stores, we may ask you for contact information, payment information, product preferences, and other details when you purchase a vehicle or service, or when you finance or lease your vehicle through our partners (including BMW Financial Services).
Online Accounts & Connected Services: If you sign up for an online account or register for digital services (such as My BMW, BMW ConnectedDrive, BMW Digital Key, or the My BMW App) through the Sites, we or BMW Canada may ask you to provide your username, password, email address, phone number, payment card information, vehicle identification number (VIN), product preferences, and details of past automotive purchases.
Marketing Communications: If you sign up to receive marketing communications on the Sites or in our stores, we collect your email address or phone number to send marketing materials, model reveals, and loyalty offers.
Communicating with us: When you contact us about customer service, inquiries, phone calls, e-mails, SMS, chat, or social media platforms, we collect the content of those communications and associated contact methods.
Inquiries & Requests: When you make an application for financing or insurance, book a service appointment (including BMW Service with Proactive Care), book an auto body appointment at a certified collision center, order parts and accessories, request a quote, submit comments, or enter a contest or promotion.
Job Applications: When you submit a resume or job application to us.
Community & Social Media: When you submit a photo or information on a community page, or interact with us through social media platforms.
Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect your name, email, telephone number, or mailing address to track and redeem rewards.

If you do not want your Personal Information collected, please do not submit it.

Automated information, Connected-Vehicle Telemetry, and Cookies

We, BMW Canada, and our Service Providers use cookies, pixels, and similar technologies to collect IP address, device type, browser, time zone, operating system, browsing patterns, click streams, page response times, download errors, and website activity information for analytics, personalization, and advertising.

Cookies (or browser cookies): Small data files stored on your hard drive to track your browser, estimate audience size, store preference information, speed up searches, and customize your experience.
Flash Cookies: Local stored objects used to collect and store preference and navigation details.
Web Beacons / Pixel Files: Small electronic files used to count users who visit pages or open emails, record content popularity, verify system integrity, and serve retargeted advertisements for Bavaria BMW and BMW Canada.
Google Analytics: This website uses Google Analytics. Cookies generate information about your site usage (including IP address) which is transmitted to and stored by Google on servers in the United States to evaluate website usage and compile reports. You may refuse cookies via browser settings, though full site functionality may be impacted.

Please see Cookies, advertising, and how to opt-out for details on managing preferences.

Information from third parties and BMW Canada

We may collect or receive information about you from third parties:

BMW Canada & Financial Partners: Information regarding vehicle warranty registrations, service history, recall campaigns, pre-qualifications, lease maturity details, and financing approvals.
Credit & Financial: Consumer reporting information from credit bureaus, card issuers, and financial partners for financing requests.
Insurance: Driver's record information for insurance applications.
Marketing, Analytics & CRM: Information from joint marketing partners, CRM providers, data analytics firms, public databases, or authorized customer lists.
Fraud Prevention: Information collected during investigations into fraudulent or criminal activities.

Information We Create Ourselves

We may aggregate and/or anonymize Personal Information so that it no longer identifies an individual, allowing us to use and disclose non-personal statistical data for any business purpose.

3. Children and Minors

The Sites are not directed to or suitable for children under 13. We do not knowingly collect Personal Information directly from children under 13 years of age. If we become aware that we have unknowingly collected information from a child under 13, we will delete or de-identify it. Children between 13 and the age of majority should not provide Personal Information without parent or guardian consent.

4. Uses of the Information We Collect

We collect, use, and disclose Personal Information strictly for legitimate business and transactional purposes, including:

Presenting the Sites and their contents to you.
Responding to inquiries, scheduling test drives or service appointments, processing transactions, and fulfilling customer requests.
Assisting with vehicle purchases, leases, financing, insurance applications, warranty administration, BMW Service Inclusive, maintenance programs, safety notifications, and recall campaigns (in coordination with BMW Canada).
Providing access to digital ecosystems (BMW ConnectedDrive, My BMW App, BMW Digital Key).
Providing account notices, updates, and legal/safety disclosures.
Delivering marketing, promotional communications, loyalty programs, and measuring advertising effectiveness.
Conducting analytics, improving website performance, monitoring product/service quality, and preventing fraud.
Evaluating job applications and resumes for current or future employment opportunities.

5. How We Obtain Your Consent

Consent may be obtained through a website checkbox, cookie banner, signed sales or service document, online opt-in forms, or another clear affirmative action.

Implied Consent: Implied when the purpose for providing Personal Information is stated or obvious from the context (e.g., providing an email address to respond to an inquiry or receive a requested newsletter).
Express Opt-In Consent: Requested for distinct marketing lists or secondary disclosures.
Opt-Out Consent: Applied for cookies, pixels, and automated browsing analytics. You may opt-out using browser cookie settings or unsubscribe links.

6. How We Share Your Information

We do not rent or sell your information to third parties without your consent. We share your data only in the following controlled circumstances:

Third-Party Service Providers

We may share information with website, CRM, chat, analytics, hosting, advertising, or payment providers. These providers are contractually required to protect your information, maintain adequate security, and use it only for authorized services.

BMW Canada (OEM Partner)

We share personal information with BMW Canada Inc. for warranty administration, safety recalls, customer support, sales and service operations, connected vehicle services, and authorized marketing activities. BMW Canada operates under its own privacy framework (www.bmw.ca).

Affiliates & Business Partners

We share information with our Go Auto Affiliates and financial partners (such as BMW Financial Services) to facilitate leasing, financing, insurance products, and shared loyalty rewards.

Business Mergers or Acquisitions

In the event of a merger, acquisition, reorganization, debt financing, asset sale, or bankruptcy, user information may be disclosed to evaluating or acquiring entities under confidentiality obligations.

Legal Disclosures

We disclose Personal Information if necessary to receive legal advice, collect a debt, comply with legal/regulatory demands, respond to law enforcement or investigatory bodies, enforce agreements, address security or fraud issues, or protect the rights, property, or safety of our business, customers, or the public.

7. Technology and Security Safeguards

We are committed to protecting your Personal Information. We maintain administrative, physical, technological, and procedural safeguards designed to protect against loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction.

Examples of our security controls include:

Encryption technology (including Secure Socket Layers / SSL) for online data transfers.
Password protection and Multi-Factor Authentication (MFA) for administrative and user systems.
Restricted employee access strictly on a legitimate need-to-know basis.
Secure servers protected behind robust firewalls.
Restricted physical access to corporate offices and files.
Ongoing employee privacy, security, and data protection training.

While we employ industry-standard safeguards, no electronic transmission or digital storage system can be guaranteed 100% secure. Transmissions are completed at your own risk.

8. Retention and Disposal of Information

Personal information is retained only as long as required for the stated purpose, to maintain accounts, or as required by applicable laws and record-keeping regulations (such as financial, tax, and automotive warranty compliance).

When Personal Information is no longer required, it is securely deleted, anonymized, or physically destroyed in accordance with internal data retention and disposal policies. Residual copies in backup archival systems will be rendered inactive and routinely overwritten.

9. Cross-Border Data Transfers & Quebec Disclosures

Information collected by us, our Affiliates, Service Providers, or BMW Canada may be transferred to, stored, or processed outside Quebec or outside Canada (including in the United States). In such cases, your information is subject to the laws of those foreign jurisdictions. We ensure appropriate safeguards are implemented to protect your Personal Information in accordance with Canadian privacy standards.

10. Links to External Third-Party Content

Our Sites contain links to external third-party websites, plug-ins, and services (such as BMW Canada, Facebook, Apple, Google, and Microsoft). We are not responsible for the privacy practices, content, or policies of external sites. We encourage you to review the privacy policy of every website you visit.

11. Cookies, Advertising, and How to Opt-Out

We and third-party advertising partners use cookies, web beacons, and pixels for analytics, personalization, and targeted advertising.

Browser Controls: You can change browser settings to notify you when a cookie is sent, disable existing cookies, or reject cookies automatically.
Targeted Advertising Opt-Outs: You can opt-out of interest-based advertising networks using the following tools:

12. Accessing, Updating, Correcting, and Managing Your Rights

Options individuals have regarding their information include:

Access & Correction: You have the right to request access to, update, or correct the Personal Information we hold about you. To request access or correction, contact our Privacy Officer at connect@bavariabmw.ca. We may need to verify your identity before processing your request. Access may be denied where legally permitted (e.g., solicitor-client privilege or third-party privacy concerns).
Withdrawing Consent: You may withdraw your consent for processing at any time, subject to legal or contractual restrictions.
Unsubscribing: You can unsubscribe from marketing emails at any time using the "unsubscribe" link at the bottom of our emails or by contacting us directly.

13. Privacy Contact Information & Complaint Instructions

If you have questions, concerns, or wish to submit a formal privacy complaint regarding our privacy practices, please contact the person responsible for our privacy practices:

Privacy Officer

Title: Duncan Cochrane, Senior Vice President

Customer Service Team: Happy to Help

Telephone: 780-777-7777

Email: connect@bavariabmw.ca

Mailing Address: Bavaria BMW / Go Auto Corporate Office, Edmonton, AB

Instructions for Complaints: Please submit your inquiry or complaint in writing to the email or mailing address above, detailing your name, contact information, and the nature of your concern. Our Privacy Officer will investigate and respond within statutory timelines.

PART 2: WEBSITE TERMS OF USE

1. Acceptance of Terms of Use

A clearly labelled "Terms of Use" link appears in our website footer. Accessing or using the Sites is subject to these Terms of Use and all applicable federal, provincial, territorial, and international laws. By accessing or navigating the Sites, you accept and agree to be bound by these conditions.

2. User Conduct & Misuse Prohibitions

As a condition of your continued access to and use of this Website, you agree to abide by all applicable federal, provincial, territorial, and other laws and regulations. In addition, without limiting the foregoing, you agree not to:

Engage in unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation;
Post, transmit, or distribute content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, racially or ethnically objectionable, or otherwise objectionable;
Attempt to breach website security, gain unauthorized access to site servers or database systems, or interfere with website operations.

3. Intellectual Property & BMW Trademarks

All content, features, layout, graphics, code, and design on the Sites are protected by intellectual property laws. BMW names, logos, emblems, model designations, images, vehicle specs, and other corporate branding content are owned by or licensed to BMW. Content may not be copied, modified, reproduced, republished, uploaded, posted, transmitted, distributed, or used commercially without express prior written permission from Bavaria BMW or BMW Group Canada.

4. Account & Profile Management

If account creation or profile registration is available on the Sites, users must provide accurate, complete, and current information. Users must keep login credentials confidential and accept full responsibility for all activities conducted through their account. You must notify us immediately of any unauthorized account access.

5. Online Bookings, Quotes, and Purchases

If users book service appointments, request vehicle price quotes, or make online purchases/reservations:

Online appointments, quotes, vehicle reservations, and orders are subject to Retailer confirmation, vehicle availability, and applicable business conditions.
Users are responsible for providing accurate vehicle information, contact details, and payment information.

6. Online Credit Applications

If online credit applications are submitted through the Sites:

The applicant confirms that all submitted financial and identity information is accurate and true.
The applicant authorizes Bavaria BMW, Go Auto, and financial partners to perform identity and credit verification checks.
Submitting an online application does not guarantee approval or establish final financing/lease terms.

7. Limitation of Liability (Retailer & BMW Group Canada)

Neither Bavaria BMW, Go Auto, nor BMW Group Canada (including their respective officers, directors, employees, agents, or affiliates) shall be responsible or liable for any direct, indirect, incidental, consequential, or punitive losses or damages caused by website interruptions, technical errors, inaccurate information, third-party links, or reliance on website content, to the full extent permitted by law.

8. Disclaimers for Offers, Pricing, Promotions, and Content

Offer Eligibility & Pricing: Vehicle prices, offers, promotions, interest rates, and incentive programs are subject to change, eligibility verification, expiry dates, participating models, inventory limitations, taxes, and applicable dealer fees.
Imagery & Features: Images on the website may display optional equipment or European vehicle configurations. Disclaimers and legal terms do not contradict the main advertising message. All marketing content, specs, and prices are subject to final Retailer confirmation.

Last Updated: November 2026 (Reviewed and updated to reflect current website features, transactions, vendors, marketing practices, and legal requirements)

Privacy Policy of Bavaria BMW